Estimate incidence rates for business-to-business market research studies using Bureau of Labor Statistics (BLS) Occupational Employment and Wage Statistics (OEWS) May 2024 and U.S. Census Bureau County Business Patterns (CBP) 2023. This free tool helps B2B market researchers, insights teams, and panel companies assess survey feasibility by job title, industry, company size, and geography.
Executive: Chief Executives/CEO (210K employed), General and Operations Managers (3.2M). Finance: Financial Managers (780K), Accountants and Auditors (1.53M), Financial Analysts (340K), Personal Financial Advisors (280K). Marketing and Sales: Marketing Managers (380K), Sales Managers (490K), Advertising and Promotions Managers (34K), Market Research Analysts (990K), Public Relations Managers (100K). Technology: Computer and IS Managers/IT Directors (580K), Software Developers (1.85M), Information Security Analysts (175K), Database Administrators (170K), Network Architects (180K), Data Scientists (200K). Human Resources: HR Managers (200K), Training and Development Managers (42K), HR Specialists (830K). Operations: Purchasing Managers (82K), Industrial Production Managers (215K), Transportation/Storage Managers (185K), Logisticians (210K). Legal: Lawyers (830K), Compliance Officers (350K). Engineering: Architectural and Engineering Managers (210K), Industrial Engineers (310K), Civil Engineers (330K), Mechanical Engineers (300K).
Agriculture/Forestry/Fishing (115K establishments), Mining/Oil and Gas (28K), Utilities (18K), Construction (850K), Manufacturing (305K), Wholesale Trade (380K), Retail Trade (670K), Transportation and Warehousing (290K), Information (96K), Finance and Insurance (310K), Real Estate (380K), Professional/Scientific/Technical Services (960K), Management of Companies (42K), Admin and Support Services (430K), Educational Services (105K), Health Care and Social Assistance (890K), Arts/Entertainment/Recreation (135K), Accommodation and Food Services (720K), Other Services (520K).
1-4 employees (53% of establishments), 5-9 (18.5%), 10-19 (11.5%), 20-49 (8.5%), 50-99 (3.8%), 100-249 (2.7%), 250-499 (1.0%), 500-999 (0.5%), 1000+ employees (0.5%). Total US establishments: 8.9 million. Data from Census County Business Patterns 2023.
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