Started in the family business. Sharpened in corporate America. Returned to transform it — told in four acts.
Where it all began. Cut my teeth at the family firm — managing full research project lifecycles across the Caribbean basin. Designing methodologies, coordinating fieldwork, analyzing data, and delivering insights to clients. Built the domain expertise that would fuel a 17-year corporate career.
After Dynata, led agency partnerships at Highlight — an in-home product testing platform serving CPG innovation teams — then returned to the family business after 17 years in corporate America. Now retaining and expanding multi-decade relationships with enterprise clients including Nestlé, Unilever, McDonald's, Deloitte, Heineken, and Scotiabank while architecting the firm's digital transformation from traditional fieldwork to a scalable online panel model.